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Man taking notes on how to improve his writing of survey titles
How To Title a Survey
December 11, 2023
How To Title a Survey

Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.

Man conducting secondary research from a range of sources
Secondary Research: How It Can Supplement Primary Research And Surveys
December 8, 2023
Secondary Research: How It Can Supplement Primary Research And Surveys

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

Picture depicting the concept of randomness in probability sampling.
Probability Sampling: Exploring The Options Available
November 28, 2023
Probability Sampling: Exploring The Options Available

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

Picture depicting the concept of usability testing
Usability Testing: How Surveys Can Improve It
November 9, 2023
Usability Testing: How Surveys Can Improve It

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

Picture depicting the representative sample method
Representative Sample: Exploring Why It’s Essential To Surveys
October 30, 2023
Representative Sample: Exploring Why It’s Essential To Surveys

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

Man running a training workshop
Training Surveys: How To Run Them
October 13, 2023
Training Surveys: How To Run Them

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

Getting feedback from customers both good and bad
NPS Surveys: How To Use Negative Feedback More Positively
October 6, 2023
NPS Surveys: How To Use Negative Feedback More Positively

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.

Picture depicting the survey errors that can result from nonresponse bias
What Is Nonresponse Bias And How Can You Minimise It?
October 3, 2023
What Is Nonresponse Bias And How Can You Minimise It?

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

Busy man with only time to skim read a survey
How To Make Your Survey More Appealing To Skim Readers
September 12, 2023
How To Make Your Survey More Appealing To Skim Readers

While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.

Employees discuss possible survey questions for a questionnaire.
10 Tips For Writing Quality Survey Questions
September 6, 2023
10 Tips For Writing Quality Survey Questions

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...

Woman answering a Likert scale survey question to rate her satisfaction.
Likert Scale: Using And Getting More Value From These Survey Questions
August 10, 2023
Likert Scale: Using And Getting More Value From These Survey Questions

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

Picture depicting the range of biases that can lie in the minds of the survey creator and survey taker
Survey Bias: Knowing The Different Types You Need To Avoid
August 3, 2023
Survey Bias: Knowing The Different Types You Need To Avoid

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

Scanning a QR code to access and complete a survey
QR Code Surveys: A Great Way To Reach More Respondents
July 18, 2023
QR Code Surveys: A Great Way To Reach More Respondents

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.

Thinking about the sample size for your next piece of research
What Is Convenience Sampling?
July 11, 2023
What Is Convenience Sampling?

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

Picture depicting some tools to help grow your business
Business Metrics: Essential Measurements To Keep You Moving Forward
June 29, 2023
Business Metrics: Essential Measurements To Keep You Moving Forward

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

Picture depicting a survey optimised for a smartphone user
Mobile First Surveys: Tips To Design More Mobile Friendly Surveys
June 27, 2023
Mobile First Surveys: Tips To Design More Mobile Friendly Surveys

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

An audience asking to participate in a survey
How To Get Survey Participants
June 15, 2023
How To Get Survey Participants

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

Man starting to write a new survey
How To Write A Survey
June 12, 2023
How To Write A Survey

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

Pic highlighting how important all question types are to your response rate
Mandatory Questions In Surveys: Yes Or No?
June 1, 2023
Mandatory Questions In Surveys: Yes Or No?

Having spent lots of time designing and fine tuning your survey, you’ll want to generate as much engagement with it as you can when it comes to launching it.

Respondent answering survey questions on their mobile device
Survey Question Types: Useful Options For Your Next Survey
May 23, 2023
Survey Question Types: Useful Options For Your Next Survey

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

Picture depicting an anonymous survey respondent
How To Create An Anonymous Survey
May 12, 2023
How To Create An Anonymous Survey

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

Woman views a range of infographic images
Survey Data: Using Infographics To Enhance Your Survey Insights
April 27, 2023
Survey Data: Using Infographics To Enhance Your Survey Insights

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

A picture that depicts routing a respondent through a survey
Skip Logic: Keeping Surveys Relevant For Those Completing Them
April 24, 2023
Skip Logic: Keeping Surveys Relevant For Those Completing Them

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

Picture that depicts the components that make up a good NPS score
NPS Surveys: How do I know when I’ve got a good score?
April 17, 2023
NPS Surveys: How do I know when I’ve got a good score?

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.

Research team reviewing their data collection processes
Data Collection Methods In Research
March 15, 2023
Data Collection Methods In Research

When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Man filling out an online questionnaire
Structured Or Semi-Structured Questionnaire?
March 10, 2023
Structured Or Semi-Structured Questionnaire?

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

Man running a focus group
Focus Groups vs Surveys
February 28, 2023
Focus Groups vs Surveys

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

Man completing an SMS survey
Surveys Via Text Message: All You Need To Know
January 26, 2023
Surveys Via Text Message: All You Need To Know

From your survey sample size to the demographics of the audience you’re trying to reach, when it comes to your survey and distribution choices there i...

Picture depicting how easy it is for bias to creep into your thinking
What Are Loaded Questions?
January 24, 2023
What Are Loaded Questions?

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

Man completing rating scale satisfaction survey featuring star graphics
Rating Scales for Surveys
January 12, 2023
Rating Scales for Surveys

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

Image depicting the building blocks of trust
How To Measure Trust
January 3, 2023
How To Measure Trust

As humans we’re hardwired to connect with and trust others. In fact, without this we would struggle to survive as a species, as we rely on trust in or...

Woman checking out some resources to help improve her next survey
How To Improve A Survey: 3 Simple Tips
December 16, 2022
How To Improve A Survey: 3 Simple Tips

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

Individual holding up sign to promote simple language
What Is Plain Language And Why Is It Used?
November 29, 2022
What Is Plain Language And Why Is It Used?

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

Researcher thinking about how to analyse open ended questions
How To Analyse Open Ended Questions
November 25, 2022
How To Analyse Open Ended Questions

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

Highlighting the importance of the Survey Thank You message
The Survey Thank You Message
November 22, 2022
The Survey Thank You Message

Having meticulously planned your survey, taken time to choose the right question types and carefully crafted the wording of your questionnaire, you’ll...

Picture depicting female and male genders
Inclusive Gender Options for Surveys
November 17, 2022
Inclusive Gender Options for Surveys

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

Desk research ready for longitudinal study
What Is a Longitudinal Study?
November 4, 2022
What Is a Longitudinal Study?

When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.

Man in deep thought about choosing the right survey platform
How To Choose an Online Survey Provider
November 3, 2022
How To Choose an Online Survey Provider

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

Trying to think of qualifying questions to use
Qualifying Questions: Use Cases and Examples
October 27, 2022
Qualifying Questions: Use Cases and Examples

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...

Customer leaves feedback at kiosk survey stand
Examining Kiosk Surveys and When to Use Them
October 21, 2022
Examining Kiosk Surveys and When to Use Them

Whether it’s customers leaving your store or restaurant, or those using public services such as hospitals, trains, buses, leisure services and more. W...

A survey invite arrives in a recipients mail inbox
The Survey Invitation: How to Get It Right
October 21, 2022
The Survey Invitation: How to Get It Right

Having the taken the time to carefully prepare your survey and craft some compelling questions, you’ll want to achieve the best possible response to i...

A random population sample that you may decide to survey
How to Reduce Bias in Surveys
October 7, 2022
How to Reduce Bias in Surveys

When it comes to your survey, you’ll want to do everything you can to avoid bias, which can result in inaccurate or unrepresentative data.

Man losing focus working through a long survey
Survey Fatigue and How to Avoid It
October 6, 2022
Survey Fatigue and How to Avoid It

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

Checking to see the best time to send your survey
When To Send NPS Surveys
September 23, 2022
When To Send NPS Surveys

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Lots of survey questions to answer
Good Survey Questions: Tips and Examples
September 15, 2022
Good Survey Questions: Tips and Examples

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

Man writing out his survey questions
Survey Errors: Common Mistakes and How to Avoid Them
September 9, 2022
Survey Errors: Common Mistakes and How to Avoid Them

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

People completing an online survey
Improving Survey Response Rates
September 8, 2022
Improving Survey Response Rates

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

A smiley face emoji survey answer option
How Smiley Face Surveys Boost Response Rates
August 11, 2022
How Smiley Face Surveys Boost Response Rates

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

Man using best practice advice to plan his next survey
Survey Best Practices
June 10, 2022
Survey Best Practices

From the initial design of your survey and question choice, to your survey distribution and reporting of results.

Transactional experience in motion as man tries to pay with app on smartphone
Transactional NPS vs Relationship NPS
May 30, 2022
Transactional NPS vs Relationship NPS

When it comes to business success, one of the most important aspects is your relationship with your customers. If that relationship is good, they’re h...

Team working on a customer experience strategy
How To Develop A Customer Experience Strategy
May 17, 2022
How To Develop A Customer Experience Strategy

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how to measure customer experience, why it matters a...

Supporting marketing activities with surveys
Surveys In Marketing
March 30, 2022
Surveys In Marketing

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Showing we use the tools to improve our customer experience
What Is Net Promoter Score?
March 15, 2022
What Is Net Promoter Score?

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal they are, the greater your...

Crowd demanding greater equality through diversity
Diversity and Inclusion Survey Questions for Employees
February 18, 2022
Diversity and Inclusion Survey Questions for Employees

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

Thinking about using the right questions for your survey.
Leading Questions in Surveys
February 1, 2022
Leading Questions in Surveys

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

Workstation set up for home working
Working From Home Survey Questions
January 27, 2022
Working From Home Survey Questions

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

Clock indicating the best time to send a survey
The Best Time to Send a Survey
January 19, 2022
The Best Time to Send a Survey

Having done everything to perfect your survey, you’ll want to achieve the best possible response rate after sending it.

Individual starting their customer onboarding process
What is Customer Onboarding?
January 14, 2022
What is Customer Onboarding?

When it comes to relationships, we all know the importance of creating a great first impression. Just consider all the people you’ve ever met and how...

Putting together pilot test questionnaire
Pilot Testing Questionnaires
December 24, 2021
Pilot Testing Questionnaires

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

Participant signing their consent to take part in study
What is Informed Consent?
December 17, 2021
What is Informed Consent?

Whether as a result of our participation in a research study, or as a health or social care patient. No matter what walk of life we’ve come from, most...

Woman offers her satisfaction feedback.
Creative Ways to Collect Feedback
December 13, 2021
Creative Ways to Collect Feedback

When it comes to feedback, we all consciously and subconsciously collect it from others daily. It’s why we adapt our behaviour depending on the situat...

Young man exploring polls and surveys for his next questionnaire
Poll vs Survey: Difference and Uses
November 30, 2021
Poll vs Survey: Difference and Uses

From the difference between surveys and questionnaires, to the variations that exist between surveys and online forms. When it comes to feedback and t...

Manager talking new recruits through induction programme
Employee Onboarding: How to Get it Right
November 23, 2021
Employee Onboarding: How to Get it Right

When it comes to your company assets, staff are among your most valuable, as having the right employees, knowledge and abilities in place, can be the...

Smiley face showing a great customer experience
Omnichannel vs Multichannel: Why It Matters for CX Surveys
November 4, 2021
Omnichannel vs Multichannel: Why It Matters for CX Surveys

While many of us will be familiar with the term customer experience (CX) and its importance to driving brand loyalty and revenue, our understanding of...

One Question Surveys
October 12, 2021
One Question Surveys

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Person creating an email subject survey line
Survey Email Subject Lines
September 20, 2021
Survey Email Subject Lines

When it comes to survey distribution methods, email is still up there as one of the most popular ways to get your survey out. This is especially true...

Location for survey presentation
How to Present Survey Results
September 1, 2021
How to Present Survey Results

Having worked hard on your survey design and achieved some great results, you’ll want to maximise their value with those who matter.

Getting the Most Out Of Your Reporting and Analysis Features
August 18, 2021
Getting the Most Out Of Your Reporting and Analysis Features

Whatever size, or type of organisation you are, having an improved understanding of your stakeholder audience has never been more critical to your suc...

Professionals carrying out competitive analysis
What is Competitive Analysis?
July 8, 2021
What is Competitive Analysis?

When it comes to business none of us operates in a vacuum.

Young lady filling out online application form
Advantages of Application Forms in Recruitment
June 23, 2021
Advantages of Application Forms in Recruitment

Given the increasing competitiveness of the recruitment industry and statistics, which reveal that 46% of recruiters are struggling to attract top tal...

Examining the Importance of High Contrast Accessibility in Accommodating Low Vision Users
June 17, 2021
Examining the Importance of High Contrast Accessibility in Accommodating Low Vision Users

As an organisation, we’ve been working hard on accessibility issues. And although we still have some way to go, we’re fully committed to ensuring our...

Social desirability bias is common during interactions with new people.
How to Reduce Social Desirability Bias
May 28, 2021
How to Reduce Social Desirability Bias

Many of us can probably relate to the following situation. When we’re in new or unfamiliar social surroundings, we will often mask our true selves and...

Watch: Discussing Accessible Survey and Chart Design
May 19, 2021
Watch: Discussing Accessible Survey and Chart Design

For Global Accessibility Awareness Day (GAAD) 2021 our accessibility consultant, Katherine Moonan, invited colour blind football commentator, Cameron...

Undertaking a training needs analysis
How to Identify Training Needs
May 11, 2021
How to Identify Training Needs

When you consider that employees are typically the biggest contributors to a company’s overall profits and worth, it’s not hard to appreciate why the...

Staff member arrives dressed for their onboarding day.
Onboarding Questions for New Hires
April 19, 2021
Onboarding Questions for New Hires

When you consider that as many as one in every five new hires are unlikely to recommend their employer, it highlights the importance of creating the r...

How To Manage Employees Working From Home
December 23, 2020
How To Manage Employees Working From Home

While millions or nearly one in four of us according to recent statistics have been working remotely from home for many months already, there is still...

Appraisal Questions For Effective Performance Reviews
December 11, 2020
Appraisal Questions For Effective Performance Reviews

Given that employees are one of the most valuable assets that an organisation has, with those experiencing the greatest success tending to have the mo...

Effective Exit Interview Questions
October 27, 2020
Effective Exit Interview Questions

From unhappiness with their job role, working conditions, relationships with other colleagues or the lack of career progression opportunities, to othe...

3 Ways To Better Engage Employees When Sending Surveys
August 14, 2020
3 Ways To Better Engage Employees When Sending Surveys

Whether you’re looking to collect feedback on training or employee experience initiatives, or on lighter subjects such as your employees’ office snack...

Screening Questions For Surveys
July 6, 2020
Screening Questions For Surveys

Screening questions (or screeners) should be placed at the beginning of your online survey to determine which respondents are a good fit to complete y...

5 Customer Questions That Can Deliver Real Value For Your Business
June 30, 2020
5 Customer Questions That Can Deliver Real Value For Your Business

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it to be more...

How to Improve Company Culture Through Surveys
January 31, 2020
How to Improve Company Culture Through Surveys

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

Improving Customer Experience With Surveys And Customer Feedback Loops
January 31, 2020
Improving Customer Experience With Surveys And Customer Feedback Loops

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a good experience, it makes sound bu...

You Collected Employee Engagement Data... Now What?
January 10, 2020
You Collected Employee Engagement Data... Now What?

Capturing employee engagement data is essential to knowing how satisfied and motivated your team is at work. Motivated employees are more likely to pe...

Using Employee Engagement Surveys to Help Reduce Employee Churn
December 2, 2019
Using Employee Engagement Surveys to Help Reduce Employee Churn

Given that nearly four out of five (78%) of business leaders rank employee retention as crucial and the costs of replacing employees is increasing, th...

How Surveys Help Employee Recruitment and Retention
November 7, 2019
How Surveys Help Employee Recruitment and Retention

While most of you are likely to be familiar with the benefits of using surveys to gather customer feedback, how many of you have used them to improve...

Why Employee Pulse Surveys are Good for Your Business
October 24, 2019
Why Employee Pulse Surveys are Good for Your Business

According to a Gallup study, companies with engaged employees outperform those who don’t by a massive 202%. So, the ability to measure how your staff...

Better Analyse Your Survey Results Through Cross Tabulation
October 22, 2019
Better Analyse Your Survey Results Through Cross Tabulation

Once you’ve collected your online survey results, you’ll want to analyse them as quickly as you can, to see if they are producing the responses you we...

Enhancing Survey Data Insights with Text Analysis
October 10, 2019
Enhancing Survey Data Insights with Text Analysis

Whatever online survey you have created, when you have taken the time to research and carefully construct your questions, you’ll want to gather as muc...

Top Tips to Better Measure Customer Satisfaction
October 1, 2019
Top Tips to Better Measure Customer Satisfaction

Unsatisfied customers can be extremely costly to your business. According to a recent study up to 80% of customers would be prepared to switch compani...

How to Improve Your Survey Email Response Rate
August 27, 2019
How to Improve Your Survey Email Response Rate

As a quick, low cost and convenient way to obtain feedback, email is still one of the most popular channels to distribute surveys online. In this post...

How Employee Engagement Surveys Help Create Greater Business Success
August 7, 2019
How Employee Engagement Surveys Help Create Greater Business Success

From the quality of your product or service and the strength of your marketing, sales and support teams, to customer happiness with your brand, there...

SMS for Customer Satisfaction Surveys
July 26, 2019
SMS for Customer Satisfaction Surveys

SMS is a survey distribution channel that often gets overlooked. Maybe because it can feel a little old-fashioned, with thoughts of old Nokia phones a...

Why Employee Surveys Help Boost Business Performance
July 23, 2019
Why Employee Surveys Help Boost Business Performance

Given the findings of a recent Harvard Business Review study citing a 31% increase in productivity among happy employees – gauging staff morale and kn...

The Pros And Cons Of Using Open Ended Questions
July 11, 2017
The Pros And Cons Of Using Open Ended Questions

Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. O...

Measure Employee Loyalty By Creating An Employee Loyalty Survey
October 20, 2016
Measure Employee Loyalty By Creating An Employee Loyalty Survey

An employee loyalty survey is an essential tool for organisations to measure the extent of employee allegiance and to identify areas where improvement...

How IKEA Increased Response Rates With SMS Surveys
June 15, 2016
How IKEA Increased Response Rates With SMS Surveys

IKEA is the world’s largest furniture retailer offering a wide range of well-designed, functional home furnishing products at affordable prices. They...

Survey Data Analysis – How To Get More Insight
March 23, 2016
Survey Data Analysis – How To Get More Insight

Survey data analysis can help give you a better understanding of the decisions your customers make and increase the success of long-term business plan...

When To Use Cross Tabulation For Analysing Data
March 18, 2013
When To Use Cross Tabulation For Analysing Data

Cross tabulation for analysing data is very important, but only if done the right way and at the right time. Essentially, it measures how different va...

The Importance Of Anonymity In Employee Surveys
November 19, 2012
The Importance Of Anonymity In Employee Surveys

Among surveys conducted to yield data on diverse aspects of products, services etc., employee survey types are important as they establish the satisfa...

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