How Smiley Face Surveys Boost Response Rates

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day, it can make sense to consider including more emojis in your own surveys when appropriate.

Obviously, it depends on your type of survey, your needs and how detailed it is. However, if you’re just looking to conduct a short, sharp survey to quickly get a measure of satisfaction among your audience group, smiley face emojis can be a really effective way of reaching out to your audience and boosting your response rate.

Benefits of using smiley face surveys

There are many reasons why you might want to use smiley face emojis as answer options, rather than those with a traditional written format. These include:

Smiley face rating scales you can use

When it comes to using smiley face rating scales, there’s three main types you need to know about:

Five-point scale

The most popular emoji rating scale, the five-point scale includes 5 faces for respondents to select from and convey the following sentiment – Very satisfied, Satisfied, Neutral, Dissatisfied, Very dissatisfied.

How satisfied were you with our service today?

Four-point scale

This emoji rating scale tends to drop the neutral select option. Instead, respondents are asked to select from Very satisfied, Satisfied, Dissatisfied, Very dissatisfied

How satisfied were you with our service today?

Three-point scale

With the three-point emoji rating scale, respondents are only presented with Satisfied, Neutral, Dissatisfied options.

How satisfied were you with our service today?

Use case examples for smiley face surveys

Similarly, there are some great use case examples that are ideally suited to smiley face rating scales. Here’s a selection to consider:

To help measure customer satisfaction

Their simplicity and ease of use makes smiley surveys really effective for measuring your customer satisfaction. In fact, CSAT surveys typically include a smiley survey question to gauge a respondent’s satisfaction with a product, service, or brand.

Assess your website experience

Using a smiley face rating scale in a web survey helps you quickly measure what experience visitors are having on your website. In particular you can see how satisfied customers are with your website usability and design.

Measure app experience

From their initial sign up and onboarding to the addition of new features. Smiley faces are great for helping you to understand the experience your app users are having.

Gathering post-transaction feedback

Given the wide range of transactions that a customer can have with a business, a smiley face survey is a great way of getting that customer’s feedback right after that transaction, while it’s still fresh in their minds. Smiley face surveys can enable you to understand the kind of experience your customers had while performing these transactions.

Collect on-premise feedback

When coupled with a Kiosk application, smiley surveys offer a quick and convenient way of gathering feedback from your customers on your own premises.