Questions

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Woman answering a Likert scale survey question to rate her satisfaction.
Likert Scale: Using And Getting More Value From These Survey Questions
August 10, 2023
Likert Scale: Using And Getting More Value From These Survey Questions

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

Pic highlighting how important all question types are to your response rate
Mandatory Questions In Surveys: Yes Or No?
June 1, 2023
Mandatory Questions In Surveys: Yes Or No?

Having spent lots of time designing and fine tuning your survey, you’ll want to generate as much engagement with it as you can when it comes to launching it.

Respondent answering survey questions on their mobile device
Survey Question Types: Useful Options For Your Next Survey
May 23, 2023
Survey Question Types: Useful Options For Your Next Survey

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

Use event survey questions to reveal guest expectations and experiences
Event Survey Questions For Feedback That Matters
May 5, 2023
Event Survey Questions For Feedback That Matters

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

Man filling out an online questionnaire
Structured Or Semi-Structured Questionnaire?
March 10, 2023
Structured Or Semi-Structured Questionnaire?

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

Picture depicting how easy it is for bias to creep into your thinking
What Are Loaded Questions?
January 24, 2023
What Are Loaded Questions?

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

Man completing rating scale satisfaction survey featuring star graphics
Rating Scales for Surveys
January 12, 2023
Rating Scales for Surveys

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

Woman checking out some resources to help improve her next survey
How To Improve A Survey: 3 Simple Tips
December 16, 2022
How To Improve A Survey: 3 Simple Tips

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

Individual holding up sign to promote simple language
What Is Plain Language And Why Is It Used?
November 29, 2022
What Is Plain Language And Why Is It Used?

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

Researcher thinking about how to analyse open ended questions
How To Analyse Open Ended Questions
November 25, 2022
How To Analyse Open Ended Questions

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

Picture depicting female and male genders
Inclusive Gender Options for Surveys
November 17, 2022
Inclusive Gender Options for Surveys

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

Man in deep thought about choosing the right survey platform
How To Choose an Online Survey Provider
November 3, 2022
How To Choose an Online Survey Provider

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

Trying to think of qualifying questions to use
Qualifying Questions: Use Cases and Examples
October 27, 2022
Qualifying Questions: Use Cases and Examples

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...

Man losing focus working through a long survey
Survey Fatigue and How to Avoid It
October 6, 2022
Survey Fatigue and How to Avoid It

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

Checking to see the best time to send your survey
When To Send NPS Surveys
September 23, 2022
When To Send NPS Surveys

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Lots of survey questions to answer
Good Survey Questions: Tips and Examples
September 15, 2022
Good Survey Questions: Tips and Examples

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

Man writing out his survey questions
Survey Errors: Common Mistakes and How to Avoid Them
September 9, 2022
Survey Errors: Common Mistakes and How to Avoid Them

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

People completing an online survey
Improving Survey Response Rates
September 8, 2022
Improving Survey Response Rates

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

A smiley face emoji survey answer option
How Smiley Face Surveys Boost Response Rates
August 11, 2022
How Smiley Face Surveys Boost Response Rates

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

Man using best practice advice to plan his next survey
Survey Best Practices
June 10, 2022
Survey Best Practices

From the initial design of your survey and question choice, to your survey distribution and reporting of results.

Crowd demanding greater equality through diversity
Diversity and Inclusion Survey Questions for Employees
February 18, 2022
Diversity and Inclusion Survey Questions for Employees

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

Thinking about using the right questions for your survey.
Leading Questions in Surveys
February 1, 2022
Leading Questions in Surveys

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

Workstation set up for home working
Working From Home Survey Questions
January 27, 2022
Working From Home Survey Questions

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

Putting together pilot test questionnaire
Pilot Testing Questionnaires
December 24, 2021
Pilot Testing Questionnaires

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

One Question Surveys
October 12, 2021
One Question Surveys

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Young man thinks about questions to include in an application survey for a job vacancy.
Application Form Questions
June 25, 2021
Application Form Questions

Having looked at the advantages of application forms in recruitment, in the first part of our exploration into this topic, we’ll now take a more detai...

Employee answering pulse survey questions.
Pulse Survey Questions that Deliver
May 4, 2021
Pulse Survey Questions that Deliver

Having provided a solid introduction to what is a pulse survey and how it can be used to support employee engagement, in the first part of our investi...

Staff member arrives dressed for their onboarding day.
Onboarding Questions for New Hires
April 19, 2021
Onboarding Questions for New Hires

When you consider that as many as one in every five new hires are unlikely to recommend their employer, it highlights the importance of creating the r...

Appraisal Questions For Effective Performance Reviews
December 11, 2020
Appraisal Questions For Effective Performance Reviews

Given that employees are one of the most valuable assets that an organisation has, with those experiencing the greatest success tending to have the mo...

Effective Exit Interview Questions
October 27, 2020
Effective Exit Interview Questions

From unhappiness with their job role, working conditions, relationships with other colleagues or the lack of career progression opportunities, to othe...

Screening Questions For Surveys
July 6, 2020
Screening Questions For Surveys

Screening questions (or screeners) should be placed at the beginning of your online survey to determine which respondents are a good fit to complete y...

5 Customer Questions That Can Deliver Real Value For Your Business
June 30, 2020
5 Customer Questions That Can Deliver Real Value For Your Business

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it to be more...

The Pros And Cons Of Using Open Ended Questions
July 11, 2017
The Pros And Cons Of Using Open Ended Questions

Open ended questions allow respondents taking your survey to include more information, giving you, the researcher, more useful, contextual feedback. O...

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