Consumer Panels: Buy Survey Responses

Reach millions of respondents instantly using our Live Consumer Audience Service

Quickly find survey participants

Reach millions of respondents instantly using our Live Consumer Audience Service

SmartSurvey’s Live Consumer Audience survey panel service gives you instant access to get survey responses from more than 20 million respondents in over 70 countries. You can get feedback from any demographic group, both general consumers and niche audiences, and start getting real opinions from real people in the UK and beyond.

Get the answers you need, fast. Target your choice of survey participants, such as:

  • Parents in the whole of the UK
  • Decision makers in the Greater London area
  • Smartphone users in France
  • Students in the US
  • …and many more respondent types

Customer survey examples

We’ve created this useful tool to help you to understand the estimated cost of your consumer panel. Your actual panel price can be lower or higher dependent on your specific demographic, location and disqualification requirements (the more detailed your requirements the higher the cost).

Survey panel pricing is dependent on the size of the available pool of survey participants. For example, a general population survey just targeting people that live the UK and no other criteria will be relatively low in cost.

If you want to target people who live in the UK, in central London, aged between 40-55, that drive to work, and own an electric car, this is a much smaller pool of respondents and would be a higher cost.

Adjust to the number of responses you need

Cost of 100 responses is 450.00*

*Based on average respondent cost of £2.
Responses can cost as little as £2 for basic requirements to in excess of £10 for more complex targeting. We always recommend
requesting a quote.

Sample size

It’s important to remember that the smaller your sample is, the less reliable your data will be. Collecting 100 responses can be fine, but if that’s spread out across 50 countries, and the data is then subdivided by country, then that subdivided data is likely to be inaccurate.

The required number of survey responses is dependent on a range of factors, including the size of the population and how close to 50/50 the data is likely to be split. We provide a sample size calculator to help estimate your responses.

Choosing your demographic

Many of our respondent panel customers ask for highly refined details, but It’s often better to use a wider demographic panel filter, which you then further refine in the survey using a disqualification question.

This approach enables you to get survey responses faster as you can engage a wider audience and then exclude them using disqualification if they don’t meet your criteria.

Using disqualification questions

A disqualification question is used to refine the audience coming in from a panel based on the needs of the survey. If you wanted to hear from survey participants who eat at restaurants at least once a week, then this could be asked as a disqualification question.

Respondents who do not answer with the information required are not able to complete the survey. It’s important to note that disqualified respondents do not count towards the paid-for total of responses.

How does it work?

There are five simple steps to buy survey responses from a Pro, Business or Enterprise account:

1. Establish the respondent profile you require and let us know using the quote form below

2. Decide whether to create your survey on the platform or have us do it for you

3. Approve the final quote so we can raise your invoice

4. Once you have paid your invoice we can launch your panel

5. View and analyse your data in real time as responses arrive

Target any audience

Choose from dozens of targeting criteria to build your customised survey panel.

Marital status
Mobile device
Lifestyle habits

How much does it cost?

Build your survey panel by selecting your desired demographics, regions and profiles; feasibility and pricing will be displayed. Price is dependent on the number of responses required, targeting criteria and survey length. Contact our support team for help or with any enquiries about reaching a specific audience.

Data quality and validation

All respondents are sourced and evaluated using a range of measures, in line with ESOMAR 28 (Industry Standard Quality Measure). You will receive accurate results from targeted survey participants that will provide the data you need to make smart decisions.

Pick your ideal target audience