Blog

When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.

Whether you’re a student or micro business, an SME or a much larger sized organisation. There’s lots of reasons why you might want to conduct a survey...

Nearly every business wants to be known for providing a great customer service. Not only does this make you feel good, but it can be a great different...

If you’re to maximise the validity of your survey data and gain reliable feedback with which to take decisive actions, you need to ensure the right ca...

Every business strives to build a thriving workplace with contented teams and staff, yet many employees are unhappy. In fact, in one of the UK’s large...

Whether it’s customers leaving your store or restaurant, or those using public services such as hospitals, trains, buses, leisure services and more. W...

Having the taken the time to carefully prepare your survey and craft some compelling questions, you’ll want to achieve the best possible response to i...

Customers are the lifeblood of your business. So, it pays to keep them happy.

When it comes to your survey, you’ll want to do everything you can to avoid bias, which can result in inaccurate or unrepresentative data.

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

Given how important customers are to your business success, being able to understand and manage their expectations is crucial.

When it comes to your survey it’s nearly always impossible, or at least impractical, to collect data from all the people or items that you’re interest...

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

From public to private healthcare organisations. When it comes to the nation’s health, healthcare organisations are working extremely hard to achieve...

With statistics demonstrating that for every customer complaint you receive, there are another 26 who are unhappy but choose to remain silent, the lik...

Given the chaos caused by the Covid 19 pandemic over the last two and half years and ongoing uncertainty about future variants, it’s difficult to pred...

With almost a fifth of the UK workforce admitting they intend to leave their current job for a new one in the next 12 months, the Great Resignation sh...

When it comes to experiences and how they help shape future behaviour, there are similarities between consumers and employees.

Whether a customer or colleague, or maybe a friend or family member. I’m sure you can all recall times when you went the extra mile for someone and yo...

Given the state of today’s marketplace where customers and not sellers have all the power, keeping your customers loyal and content is crucial.

From the initial design of your survey and question choice, to your survey distribution and reporting of results.

When it comes to business success, one of the most important aspects is your relationship with your customers. If that relationship is good, they’re h...

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how to measure customer experience, why it matters a...

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can em...

To answer this question, you need to get back to basics and think about what’s most important to your business. And this begins with your customers.

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. No matter what sort of...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal they are, the greater your...

No matter what type of business, or industry you operate in, your customers will typically go through a series of steps and interactions during their...