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April 13, 2023
Branded Surveys: Why They Are Worth Running For Your Business

When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.

Woman in support team striving to deliver a great customer service
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March 30, 2023
8 Ways To Improve Your Customer Service

Whether you're a manager of a call centre or the head of a support desk team, it’s important you’re doing everything you can to make your service as good as it can be.

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March 29, 2023
Stress Awareness Month: Tips For Tackling Workplace Stress

With workplace stress increasing, there’s never been a more urgent need to tackle stress within your own workforce. And the statistics back this up:

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March 28, 2023
Employee Goals: How To Set Questions And Strategies

While most organisations recognise that their staff are one of their most important assets, getting and maintaining the maximum performance from them can be more challenging.

Research team reviewing their data collection processes
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March 15, 2023
Data Collection Methods In Research

When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Man filling out an online questionnaire
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March 10, 2023
Structured Or Semi-Structured Questionnaire?

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

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March 8, 2023
Why Having A Customer Experience Management Strategy Matters

In today’s marketplace your business success is about so much more than purely the quality of your product or your pricing.

Man running a focus group
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February 28, 2023
Focus Groups vs Surveys

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

Boss shakes hand of employee that's done a great job
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February 23, 2023
Employee Appreciation Day Ideas

With this year’s Employee Appreciation Day fast approaching, there’s never been a better time to show your employees that you care.

Overworked man quiet quitting
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February 20, 2023
Using Employee Surveys To Combat Quiet Quitting

While the ‘Great Resignation’ was one of the major trends to come out of the Covid lockdowns, as more people left their jobs to find improved conditio...

Sending your business some love
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February 10, 2023
This Valentine’s Get To The Heart Of What Your Audience Loves

While many couples will be using the opportunity of Valentine’s Day, to reacquaint themselves with what they most love about one another, it can also...

Pupils learning about how to stay safe online
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February 3, 2023
Beyond Safer Internet Day: 5 Great Ways To Use Student Feedback

Maintaining effective engagement and communication with your students and pupils has never been more important. This was no more evident than during t...

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February 1, 2023
Customer Happiness: Why It Matters And How To Measure It

How happy are your customers? Do you know how contented they are with your products, services and support?

Putting together pilot test questionnaire
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January 26, 2023
Advantages Of Questionnaires In Online Research

Following the emergence of the internet and search engines, the process of conducting research became much faster and simpler than that which was prev...

Man completing an SMS survey
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January 26, 2023
Surveys Via Text Message: All You Need To Know

From your survey sample size to the demographics of the audience you’re trying to reach, when it comes to your survey and distribution choices there i...

Another satisfied customer
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January 25, 2023
6 Ways To Measure Customer Satisfaction

Savvy business leaders enhance customer satisfaction by tracking several mission-critical key performance indicators (KPIs).

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January 24, 2023
What Are Loaded Questions?

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

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January 20, 2023
Creating An Employee-Centric Culture: Why It Matters

Employees are like the building blocks of an organisation. When they’re happy, engaged, dedicated and working hard, they provide the solid foundations...

A thank you message is another way to get to know your customers
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January 18, 2023
Get To Know Your Customers Day

There has never been a better time to get to know your customers. And the statistics back this up:

Man completing rating scale satisfaction survey featuring star graphics
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January 12, 2023
Rating Scales for Surveys

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

Using CX metrics to measure customer experience
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January 9, 2023
Investigating Customer Experience Metrics That Matter

It’s crucial to be able to measure your customer experience. This is because if you don’t know how easy, satisfying and enjoyable your customers find...

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January 3, 2023
How To Measure Trust

As humans we’re hardwired to connect with and trust others. In fact, without this we would struggle to survive as a species, as we rely on trust in or...

Woman checking out some resources to help improve her next survey
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December 16, 2022
How To Improve A Survey: 3 Simple Tips

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

Using a survey to get the pulse of staff sentiment
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December 14, 2022
Pulse Survey Best Practices

While the use of employee surveys in the workplace continues to grow, there are times when you just want to check in quickly with your staff on one or...

Dial showing how you can work to change customer engagement levels
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December 7, 2022
Measuring Customer Engagement

No matter what type of business you run, a major determinant of your success will depend on the strength of your customers’ relationship and emotional...

Employees motivating and celebrating each others success
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December 5, 2022
How To Measure Employee Motivation

From increased productivity, lower absenteeism and reduced staff turnover levels to improved staff/management relations, a more positive work ethic an...

Individual holding up sign to promote simple language
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November 29, 2022
What Is Plain Language And Why Is It Used?

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

Researcher thinking about how to analyse open ended questions
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November 25, 2022
How To Analyse Open Ended Questions

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

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November 23, 2022
Why It's Important To Understand Customer Needs

One of the most important factors for business success, is the ability to address customer needs. Yet, you’ll only be able to do that effectively if y...

Highlighting the importance of the Survey Thank You message
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November 22, 2022
The Survey Thank You Message

Having meticulously planned your survey, taken time to choose the right question types and carefully crafted the wording of your questionnaire, you’ll...

Picture depicting female and male genders
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November 17, 2022
Inclusive Gender Options for Surveys

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...

Boss open to ideas during staff meeting
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November 15, 2022
How To Measure Employee Loyalty

Compared with the concepts of employee engagement and job satisfaction, employee loyalty is often one of the least appreciated and explored areas of s...

Inviting customers to leave feedback
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November 9, 2022
Types Of Customer Feedback

With today’s highly competitive landscape and better-informed consumers, customers expect to receive a seamless, high quality customer experience (CX)...

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