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Picture depicting how the user experience and customer experience can impact a user during their product journey with a business.
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August 8, 2023
Customer Experience Vs User Experience: Why The Difference Matters

Customer experience and user experience are among today’s most popular business concepts. We reveal how understanding the differences between them is vital to make the improvements you need.

Picture depicting the range of biases that can lie in the minds of the survey creator and survey taker
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August 3, 2023
Survey Bias: Knowing The Different Types You Need To Avoid

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

Young lady in the process of planning her next event
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August 1, 2023
Event Surveys: Helping You Plan For Greater Event Success

No matter what type of event you’re looking to run there’s lots to think about in terms of planning. So, the more information you can get upfront the better. We explore how event surveys help.

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July 28, 2023
Employee Trust: Boost It Through Employee Surveys

For any organisation that wants to succeed, gaining employee trust, so that everyone pulls in the same direction is vital in determining their future success. See how ongoing survey feedback helps.

Man using ticket management system to handle a support call
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July 26, 2023
Ticket Management Systems: Maximising Their Effectiveness Through Surveys And Metrics

When it comes to improving your service delivery, your ticket management system is crucial. So, you need it to be performing as well as it can be. We show how ongoing survey feedback can help this.

Man reporting his customer satisfaction in an SMS survey
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July 21, 2023
Customer Satisfaction Vs Customer Loyalty

While customer satisfaction measures a customer's attitude towards a product, service, or brand, customer loyalty focuses on the behaviours and attitudes that demonstrate loyalty. We explore both.

Scanning a QR code to access and complete a survey
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July 18, 2023
QR Code Surveys: A Great Way To Reach More Respondents

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.

Rating satisfaction with your most recent medical procedure
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July 14, 2023
Patient Satisfaction: Great Questions To Ask In Your Next Survey

The need to better understand your patients’ experiences and their satisfaction has never been more crucial. Get your feedback activity on track with our patient satisfaction survey questions.

Thinking about the sample size for your next piece of research
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July 11, 2023
What Is Convenience Sampling?

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

Beach scene showing that the Summer hospitality season is here
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July 6, 2023
Hospitality Surveys: Why Feedback Is Essential To Ongoing Success

With the peak school summer holiday season fast approaching, it’s essential to be collecting feedback from your customers, so you can ensure you’re delivering everything you can for them.

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July 4, 2023
Employer Evaluation: How It Can Benefit Your Business

While staff evaluation is a commonly used business approach to assess employee performance, employer evaluation is equally valuable, but less commonly used. We show how it can benefit your business.

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June 29, 2023
Business Metrics: Essential Measurements To Keep You Moving Forward

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

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June 27, 2023
Mobile First Surveys: Tips To Design More Mobile Friendly Surveys

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

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June 23, 2023
Customer Pain Points: Identifying And Resolving Them

If you’re to retain and attract new customers, you need to be able to identify and resolve customer pain points. We show you how.

Planning a workplace wellbeing program to improve staff wellness
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June 21, 2023
Workplace Wellbeing Surveys: Why They Matter For Your Business

Given that just 24% of staff believe that their organisation cares about their wellbeing, the need to better address mental health and wellness at work has never been more vital.

An audience asking to participate in a survey
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June 15, 2023
How To Get Survey Participants

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

Man starting to write a new survey
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June 12, 2023
How To Write A Survey

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

Picture that denotes a patient that's happy with the patient experience they've received
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June 7, 2023
How To Measure Patient Experience

With increasing patient expectations about what constitutes an acceptable level of service, the need to measure the patient experience has never been more vital. We show you how.

Picture showing how satisfaction levels can improve through surveying customers
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June 6, 2023
Maximising The Value Of Your Customer Satisfaction Survey

For many CX-focused organisations, the customer satisfaction survey is the go to tool for gauging customer sentiment. We explore how to maximise value from this survey type.

Pic highlighting how important all question types are to your response rate
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June 1, 2023
Mandatory Questions In Surveys: Yes Or No?

Having spent lots of time designing and fine tuning your survey, you’ll want to generate as much engagement with it as you can when it comes to launching it.

Woman involved in employee engagement activity with her work colleagues
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May 31, 2023
Employee Engagement Metrics: Measure And Improve Staff Engagement

As the modern-day workforce continues to get more complex and remote, the need to track and monitor your staff engagement levels has never been more important.

Man leading new product research session
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May 25, 2023
Product Research: How Surveys and Closely Related Methods Can Help

Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.

Respondent answering survey questions on their mobile device
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May 23, 2023
Survey Question Types: Useful Options For Your Next Survey

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

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May 19, 2023
Customer Centricity: Why It Matters To Your Business

Customer-centricity is all about putting your customers first. We investigate why it’s so important for your business and how to develop a customer-centric strategy.

Older lady working through survey on her tablet
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May 16, 2023
Survey Accessibility: Considerations For Surveying An Older Demographic

Survey accessibility is important for any age group, but even more so for the older demographic. We explore the key considerations when surveying this age group.

Picture depicting an anonymous survey respondent
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May 12, 2023
How To Create An Anonymous Survey

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

Woman meditates to better manage her anxiety in the work place
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May 9, 2023
Mental Health Awareness Week: Managing Anxiety In The Workplace

With the impact of workplace anxiety growing all the time, it’s an issue that urgently needs to be addressed. And the statistics support this.

Use event survey questions to reveal guest expectations and experiences
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May 5, 2023
Event Survey Questions For Feedback That Matters

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

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May 4, 2023
The Customer Lifecycle: Stages, Metrics and Measurement

Successful organisations focus on building long-term and mutually beneficial customer relationships. But this can only be achieved when you understand the customer lifecycle.

Woman views a range of infographic images
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April 27, 2023
Survey Data: Using Infographics To Enhance Your Survey Insights

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

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April 24, 2023
Skip Logic: Keeping Surveys Relevant For Those Completing Them

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

Happy employee in the workplace
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April 19, 2023
How To Measure Employee Experience

From happier, more engaged and productive employees to improved staff retention. With its many benefits, it’s not hard to see why more organisations are investing in EX.

Picture that depicts the components that make up a good NPS score
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April 17, 2023
NPS Surveys: How do I know when I’ve got a good score?

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.

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