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Customer experience and user experience are among today’s most popular business concepts. We reveal how understanding the differences between them is vital to make the improvements you need.

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

No matter what type of event you’re looking to run there’s lots to think about in terms of planning. So, the more information you can get upfront the better. We explore how event surveys help.

For any organisation that wants to succeed, gaining employee trust, so that everyone pulls in the same direction is vital in determining their future success. See how ongoing survey feedback helps.

When it comes to improving your service delivery, your ticket management system is crucial. So, you need it to be performing as well as it can be. We show how ongoing survey feedback can help this.

While customer satisfaction measures a customer's attitude towards a product, service, or brand, customer loyalty focuses on the behaviours and attitudes that demonstrate loyalty. We explore both.

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.

The need to better understand your patients’ experiences and their satisfaction has never been more crucial. Get your feedback activity on track with our patient satisfaction survey questions.

For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

With the peak school summer holiday season fast approaching, it’s essential to be collecting feedback from your customers, so you can ensure you’re delivering everything you can for them.

While staff evaluation is a commonly used business approach to assess employee performance, employer evaluation is equally valuable, but less commonly used. We show how it can benefit your business.

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

If you’re to retain and attract new customers, you need to be able to identify and resolve customer pain points. We show you how.

Given that just 24% of staff believe that their organisation cares about their wellbeing, the need to better address mental health and wellness at work has never been more vital.

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

With increasing patient expectations about what constitutes an acceptable level of service, the need to measure the patient experience has never been more vital. We show you how.

For many CX-focused organisations, the customer satisfaction survey is the go to tool for gauging customer sentiment. We explore how to maximise value from this survey type.

Having spent lots of time designing and fine tuning your survey, you’ll want to generate as much engagement with it as you can when it comes to launching it.

As the modern-day workforce continues to get more complex and remote, the need to track and monitor your staff engagement levels has never been more important.

Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

Customer-centricity is all about putting your customers first. We investigate why it’s so important for your business and how to develop a customer-centric strategy.

Survey accessibility is important for any age group, but even more so for the older demographic. We explore the key considerations when surveying this age group.

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

With the impact of workplace anxiety growing all the time, it’s an issue that urgently needs to be addressed. And the statistics support this.

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

Successful organisations focus on building long-term and mutually beneficial customer relationships. But this can only be achieved when you understand the customer lifecycle.

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

From happier, more engaged and productive employees to improved staff retention. With its many benefits, it’s not hard to see why more organisations are investing in EX.

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.