Market Research
Get up to speed with the latest insights and news from SmartSurvey.
![Man about to create a lead generation survey](jpg/659d66ded7cfe2d4da1aee3e_exploring-lead-generation-surveys-and-their-value-to-your-business.jpg)
Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.
![Man conducting secondary research from a range of sources](jpg/65730036fdedb42a2d748412_secondary-research-how-it-can-supplement-primary-research-and-surveys.jpg)
By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.
![Marketing team making decisions to update their marketing strategy](jpg/65427255f9adba908aef8146_which-marketing-surveys-can-help-to-maximise-your-decision-making.jpg)
For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.
![Getting concept designs ready to test out with survey respondents](jpg/6509a978c4cbdc7918e368bd_concept-testing-exploring-surveys-and-best-practices-to-improve-your-product-launch.jpg)
Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.
![Thinking about the sample size for your next piece of research](jpg/64ae60300e3560cd8b33816d_what-is-convenience-sampling.jpg)
For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.
![Man leading new product research session](jpg/646f3ee10279729f0d4f20be_product-research-how-surveys-and-closely-related-methods-can-help-you.jpg)
Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.
![Picture depicting the importance of a brand to a business](jpg/6437bc897fbd0853e005d7ce_branded-surveys-why-they-are-worth-running-for-your-business.jpg)
When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.
![Desk research ready for longitudinal study](jpg/6417b44d6b9a65106ab8c063_what-is-a-longitudinal-study.jpg)
When it comes to conducting surveys, generally you’ll be looking to get a snapshot view of the feelings of a group of people at single point in time.
![Getting ready to manually calculate a survey sample size](jpg/6417b3c2846e0c26fa90f7ea_determining-sample-size.jpg)
When it comes to your survey it’s nearly always impossible, or at least impractical, to collect data from all the people or items that you’re interest...
![Research team monitors real time responses from a consumer panel](jpg/6417b449643564a9429fafa5_what-is-a-consumer-panel.jpg)
Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. No matter what sort of...
![Supporting marketing activities with surveys](jpg/6417b40df0981fcfe4c04754_surveys-in-meeting.jpg)
For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.
Following the Market Research Society’s announcement that all face-to-face research should cease and the government’s subsequent lockdown to contain t...