Over 20 question types, encompassing popular questions such as NPS®, CSAT, CES, semantic differential, and free-form multiple choice, matrix, free-text, dates, continuous sums and more. Whatever you need to ask, we make it easy to ask it.

Question content can be easily formatted using a WYSIWYG Editor to add styles and links to your questions. This makes it quick and easy to highlight key information in your questions, add links to supporting documents, or other media.

Images can be easily uploaded to your SmartSurvey File Library, and then inserted into your question content. YouTube videos can be added via embed tags, and you can link to external web resources (opening in a new tab or window so your respondents don't lose their place). It's simple to make sure your respondents have everything they need to answer effectively.

If you've got a very long list of fixed options that you want a respondent to choose from, then the new “Searchable Drop-Down” option means you can have a question with up to 1000 options where the drop-down menu automatically completes and filters the options down to match what the respondent enters in a text box.

Skip Logic and Piping can make your survey more personal to your respondents by using the answers they give to control survey behaviour. You can direct your respondents on a path through your survey that bypasses irrelevant content, and show respondents tailored survey content based on their answers or other variables, making your survey unique to that respondent.

If you're collecting data, you need to make sure it's in the right format, so free-text responses can be validated to make sure they're of a certain length in words, in characters, that they're an email address, or that they're a number between a range you specify.