Keep responses confidential - Assure people that answers to your surveys are confidential to generate honest replies and improve response rates.

Maintain data security - Build trust with your audience by ensuring your survey responses are kept securely with an ISO27001 certified platform.

Stay GDPR compliant - Collect data online so that it can be provided to respondents on request, without needing further handling, to remain compliant with Data Portability.

Make responding simple - Reach respondents where they are most willing to respond, via the web, email, SMS, social or even offline.

Encourage people to take part in your surveys by making survey responses anonymous. You can do this in SmartSurvey by simply enabling the anonymous survey feature on survey creation, which prevents the storage of IP addresses. To ensure your survey remains 100% anonymous, remember:

• Do not include any questions that ask the respondent for identifying details
• Make sure that respondents can opt-out of receiving your survey invitations
• Be transparent about why you are collecting the data and how it will be used